Elevating the Client Experience Through Design and Strategy
With over a decade of experience in communications and sales across multiple industries, I’ve always been drawn to the intersection of creativity and strategy. At HW Partners, I help shape how our story is told; visually, verbally, and experientially. From branding and content to client communications and events, I strive to ensure that everything we present reflects the professionalism, personality, and values of our firm.
A Bit About My Journey
I earned my Bachelor of Business Administration from Bishop’s University with a double concentration in Marketing and Entrepreneurship. Also, I completed a post-grad diploma in Brewmaster and Brewery Operations Management at Niagara College. (Yes, I know a thing or two about hops and hops-based branding.) I joined HW Partners in 2023 as the firm’s first dedicated marketing professional, bringing with me a mix of big-picture thinking and hands-on marketing execution.
What Matters to Me
I believe that marketing should do more than look good; it should create connection, foster trust, and enhance every stage of the client journey. Whether I’m designing collateral, planning an event, or coordinating a webinar, I focus on the details that elevate the experience and deliver lasting impact.
Life Outside the Office
I’m a proud member of the HW Social Committee and love creating opportunities for the team to connect and give back. I also coordinate our charity and networking events, and I launched our live webinar series, now viewable on the firm’s YouTube channel. Outside of work, you’ll likely find me exploring design trends, testing out homebrew recipes, or spending time with family and friends.